The Thought Process Behind Not Having Store-Wide Sales

In the realm of business, store-wide sales have long been a popular tactic employed by retailers to attract customers and boost sales. However, at Beyond Bohemian, we stand by our decision not to have store-wide sales. While this may seem counterintuitive, we believe there are compelling reasons for this unconventional approach. In this article, I will outline our perspective on store-wide sales, explaining why we believe they are not beneficial for both our company and our valued supporters.

Devaluation of Products

One of the primary concerns with store-wide sales is the potential devaluation of products. When every item in a store goes on sale, it creates an impression that these products are constantly overpriced. Consumers start questioning the true value of the merchandise, undermining its perceived quality. At Beyond Bohemian, we believe in maintaining the integrity of our products, and avoiding store-wide sales helps preserve their value in the eyes of our supporters.

Disrupting Balance and Fairness

While store-wide sales may initially entice customers, they often disrupt the balance and fairness that we strive for at Beyond Bohemian. If we were to introduce store-wide sales, regular customers who have faithfully supported our business may feel undervalued. Loyalty should be rewarded and introducing sales that benefit everyone equally can dilute the importance of building long-term relationships with our customers. By avoiding store-wide sales, we maintain a fair and balanced approach in our pricing strategy.

Sustainable Pricing and Profitability

Beyond Bohemian takes pride in offering products that are ethically sourced, which often come at a higher cost due to the fair wages paid to artisans. We are committed to sustainability and maintaining a healthy profit margin that allows us to continue supporting these artisans and their communities. Store-wide sales put immense pressure on pricing structures and financial stability, making it difficult to uphold our ethical commitments. By not engaging in store-wide sales, we can sustainably price our products, ensuring the long-term welfare of our partners while providing our customers with quality merchandise.